Are You the Chief Storyteller of Your District?
Never has it been more important for you as school leaders to be in charge of telling your stories and sharing with the public all the good that comes out of your buildings.
Never has it been more important for you as school leaders to be in charge of telling your stories and sharing with the public all the good that comes out of your buildings.
Never has it been more important for you as school leaders to be in charge of telling your stories and sharing with the public all the good that comes out of your buildings. Why? Let's discuss a couple of reasons:
I'm not writing this to scare you or make you angrier at how unjust the public can be with opinions and half truths. I'm writing this to remind you how powerful your voice can be! You ARE the storyteller for your district, whether you want to be or not. What you choose to do with that power is up to you.
When I talk to school leaders about how powerful a tool social media can be for engaging parents and their communities at large, common responses I hear are that they don’t want to open themselves up for even more criticism and that social media is more trouble than it’s worth.
I get it. Opening up social media sites on your district’s network can be scary and overwhelming, especially with the constant reports about online bullying and inappropriate communication between educators and students. But what is equally concerning to me is knowing that our students use unrestricted social media and other communication tools anyway, many without supervision, guidance and no understanding of their content’s ramifications.
My best friend, a 1st grade teacher in northern Virginia, was brainstorming on an end-of-year project to celebrate the reading both her students and parents have done this past year.
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