I've recently had quite a few administrators reach out about negative situations that have occurred in their districts. Usually, they are most concerned with what they should say to reporters who will inevitably reach out for information. But there's another aspect that must immediately be addressed: informing parents.
I get it: some incidents you really would rather just keep on the down low because they're unpleasant, and you probably don't want a bunch of phone calls, emails or impromptu visits from freaked-out or angry parents. But ask yourself this: would you rather parents hear about the situation on the news, in Facebook gossip or from your children? Probably none of the above. We all know how that goes--someone shares out incorrect information and before you know it, what's being told in no way resembles what actually happened. That's why they need to get accurate, timely information first-hand from school leaders.
This I promise: keeping your parents informed and assured that you are appropriately and immediately handling the situation will help earn their trust and respect, and they will appreciate your efforts in making sure your schools are safe places for their children to learn.
Need help crafting messages for your parents (or even the media)? We can help.
I’m excited to announce that we have launched a new website. This is a project that has been a long time in the making, but I think that you’ll be able to get a lot out of it at your school or district.
Do you ever feel like there are just not enough hours in the day? Days in the week?
Are you considering all voices for your school's/district's communication efforts?
As you think about your to-do list for the beginning of next school year, please ensure your employees—all of them, whether administrators, teachers or support staff—are furnished with any and all employment-related materials when they report for duty.