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Holiday Breaks: No Time to Slow Down on Social Media!

Holiday Breaks: No Time to Slow Down on Social Media!

Don't slow down the social media posts just because you're on holiday break!

The much-anticipated holiday break is something all educators and students look forward to: time to read, enjoy family, hang with friends, relax with a favorite hobby and catch up on much-needed sleep.

As a school leader, you may be tempted to go radio silent on your school's social media accounts during vacation, but the holiday break is a perfect time to grow and engage your audience. Why? For one, most people's schedules are a big lighter leading up to the holidays, and they are actively looking at their social media feeds on a regular basis. Many others are on vacation, so they have ample time to peruse Facebook, Instagram and their other sites. Take advantage of this! Even though your school isn't currently in session, there are still things to share with your families. Like what, you ask?

  • Tips and tricks to keep students learning over the break. This can be fun educational games, local learning events and book reading challenges, to name a few. If you have a family-focused Pinterest board, post resources that parents/guardians can use to help their students during the time off.
  • Are you taking a field trip with a group of students to look at lights, ice skate or sing carols? Share video or pictures of the students/teachers in action. Who doesn't want to see a favorite teacher fall down on the ice?!?
  • Are your students donating time or gifts to a local charity? Share video or pictures of them supporting their community.
  • Collect pictures from staff members and families that display how they're spending their holidays to show the diversity of celebrations going on.

The other thing you need to keep in mind is the effect that not posting consistently can have on your accounts. Social media platforms, especially Facebook, constantly update their algorithms (basically what kind of content shows up in your feed). If you do not regularly share original content (meaning original posts--not things you share from others' pages), the number of your followers who see your posts decreases substantially, as does your page engagement.

As with anything, consistency is key. Yes, it takes additional effort on your part to remember to post content on a regular basis (especially when school is closed), but it pays off in the end. Your families and communities stay in the know about what is going on in your schools, and it makes them feel connected to your mission.

Please let us know if you need help or need additional ideas of things to share. And remember, let us know when you have something exciting for which you want additional exposure. We can share your posts on our social media accounts as well!

Sarah Julian

Director, Communications

Sarah serves as the Director of Communications for the OPSRC. In this role, she provides support, consultation and training on a variety of critical tools and PR functions, including communication plans, social media policies, crisis communications, media relations and website content.

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