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Is Your Facebook Content Being Seen?

Is Your Facebook Content Being Seen?

Recently, Facebook announced that they are--yet again--changing their algorithms, which affects the content you see every day in your feed. Users will begin to see more content from friends and family and less from businesses and groups. And yep, that includes school/district pages!

Recently, Facebook announced that they are--yet again--changing their algorithms, which affects the content you see every day in your feed. Users will begin to see more content from friends and family and less from businesses and groups. And yep, that includes school/district pages!

So what does this mean?

  • It's time to review your content and make sure what you are sharing is engaging and includes pictures and videos.
  • Make sure you consistently post on your page. Once a month won't cut it, and with these changes, you'll disappear from feeds altogether, and people will forget about your page or will choose to unfollow you altogether.
  • Check out your Facebook page's insights to gauge what kind of posts are getting the most attention (likes, shares, comments). If your posts are nothing but texts and get little to no engagement, it's time to ramp things up a notch. Include photos, videos and even try out Facebook Live. The key is to get people talking about, commenting on and sharing your Facebook content.
  • If you're still getting little to no engagement even on posts with pictures and videos, it might be time to reconsider whether Facebook is a viable outlet for your stakeholders. If you think this might be the case, create a simple Google Forms survey for your community/family members to see what avenues they would like you to use to communicate information. There's no point in using a tool that doesn't reach your people!

Remember: both our communications and IT staff are versed in ideas that can help you increase your social media engagement. And now because of Facebook's changes, it's more important than ever that you be strategic and thoughtful in the content you share. Your time is valuable enough, and you certainly don't want to waste it by creating content for a site nobody checks.

If you need help, please email. We are here to help you make the most of your time and your tools!

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Sarah Julian

Director, Communications

Sarah serves as the Director of Communications for the OPSRC. In this role, she provides support, consultation and training on a variety of critical tools and PR functions, including communication plans, social media policies, crisis communications, media relations and website content.

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