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Preventing the Summer Social Media Slide

Preventing the Summer Social Media Slide

You made it! School's out, kids are gone, and while you may have vacations planned, summer PD scheduled and you're finally beginning those books that have been waiting for you all year, don't neglect one critical item: your school's social media accounts.

You made it! School's out, kids are gone, and while you may have vacations planned, summer PD scheduled and you're finally beginning those books that have been waiting for you all year, don't neglect one critical item: your school's social media accounts. Summer is a prime time to engage with your parents and community supporters. You can take your posting frequency down a notch or two, but don't quit altogether. You will lose followers and great opportunities to stay connected even while school is out. So what kinds of things should you post during the summer months?

  • Learning tips for parents: Parents may want to help prevent the summer slide by ramping up their children's reading, practicing math problems, doing science experiments, etc. Use your social media accounts to provide tips or links to resources that will help them.
  • Highlight summer activities: Have a summer program going on? Share pictures and videos of students in action! Parents and grandparents love to see that stuff, so show them what kind of things their kiddos are learning.
  • Community engagement survey: Looking to ramp up your parent and community involvement? Looking for input on what activities with which people might like to help out? A quick-and-easy survey made with Google Forms provides you instant feedback, and you can keep it open through the start of school or longer. Find out things like 1) how they prefer to receive information from the school (email, website, social media, phone calls, other); 2) for what kinds of events would they like to volunteer; 3) what hours/days would they be available, etc.
  • Important upcoming dates: Use social media as another avenue for reminders about important dates and events. Post notices about mandatory vaccinations, back-to-school registration dates, enrollment deadlines, etc.
  • Funny content: Your community likes to laugh just as much as the next guy, so if you come across a funny education-related video, comic strip, meme, gif or any other laughable content, share away! These get shared more frequently, so they're an easy way to increase likes and followers and further expand your reach.

Additionally, summertime is a great time for you to create those social media accounts if you are still dragging your feet. Need help? Holler! I would be happy to work with you on getting the accounts set up and how to effectively and efficiently use them.

Happy summer!

Sarah Julian

Director, Communications

Sarah serves as the Director of Communications for the OPSRC. In this role, she provides support, consultation and training on a variety of critical tools and PR functions, including communication plans, social media policies, crisis communications, media relations and website content.

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