While we have no control over when and where severe weather strikes, we do have control over our preparedness levels. Does your severe weather communication plan include social media? We talk a lot about what a powerful tool social media can be for engaging parents and your school communities at large throughout the year, but it’s important to remember that social media is also a powerful tool in your toolbox when thinking through your communication strategy for school closures.
Social media is a great way to get important information out quickly and to ensure that as many of your stakeholders see it as possible. In addition to alerting news channels and posting on your website about weather-related school closings, post a notice to your Facebook and Twitter accounts to quickly notify families. Because so many of us are active on social media, these alerts often reach people faster than other methods.
And as many of us learned in October, social media alerts can be especially vital during severe weather. Because of widespread power outages caused by our recent winter storms, many families weren’t able to simply turn on the television in the morning for news about school closures. But even when the lights are off and the internet is down, many people still have access to their cell phone data and can check social media for updates. In times of severe weather, it might be the only place they can get them.
Below are a few tips to consider as you draft your social media updates:
Severe weather closure notifications are just one of many instances where social media can be an invaluable tool for engaging with your school community. Please reach out to our team if you need coaching on using social media effectively and efficiently. We’re here to help!
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We’ve all heard the term “October Blues” time and time again. It’s that period in the school year when everything starts to feel a little harder. Maybe it’s fatigue, playing the catch-up-game with the never-ending deadlines, or just the cold weather approaching.