Does your community know what's going on in your district?
- Of course you want to share your celebrations and your successes, but are you sharing information about upcoming events and fundraisers? Many community members want to be involved but don't get information about the event until after the fact (if at all). Make sure you are posting the information on all your communication outlets, and ask people to share/retweet it.
- Do you have an upcoming bond issue vote? The majority of those that fail do so simply because of a lack of information about why the bond is needed and how the money will be used. This is critical to get it passed! Explaining to your community why you are asking for the bond goes a long way to ensuring its passage. This is also something we can help with. We have created several bond issue websites with videos that helps the public understand the intention.
- Are you sharing the negative press as well? Nobody likes negative coverage in the media, but making a statement about how you are handling the situation can go a long way to build trust with your community. Remember that parents want assurance that their children are safe when they are in your buildings.
Do you need to create more open lines of communication with your community?
- Have you considered sending out surveys to your community at large to compile a list of their concerns, frustrations along with their praise? While you more than likely cannot implement all their recommendations, it can be helpful to get an outsider's take on things that might need to be addressed/changed/improved.
- You can create a free, simple survey using Google forms to get the job done. This tool automatically compiles all the answers into a spreadsheet for you to review. You can even set it up to be anonymous so people feel free to speak their mind without worry about reprisal.
The key point in all of this is to say that you have a community full of supporters who are able and more than willing to help your district, especially during severe times of need. Make use of that resource whenever you can to engage your community and show your students that with all hands on deck, great things are possible!