The workshop focuses on uniting a school district's brand, team, and culture to improve performance and communication. The agenda covers topics such as building a personal brand, the role of leaders in marketing, and shaping a high-performing, low-drama culture.
Time: 8:30 AM - 3:00 PM
Key takeaways for school leaders who attend:
Understanding and Enhancing Brand:
Attendees will learn that a school district's brand is how the community thinks and feels about it, and that great brands are built on values. They will also learn how to build their own intentional personal brand by identifying core values, linking their brand to stories, and communicating those stories in a way that is authentic to them and to their audience.
Fostering a High-Performing Culture:
The training introduces the concept of "Total Motivation" (ToMo), which is driven by direct motives like play, purpose, and potential, while being minimized by indirect motives such as emotional and economic pressure. Leaders will learn how to maximize the direct motivators and minimize the indirect ones to create a high-performing culture that fosters both tactical and adaptive performance.
Developing Low-Drama Teams
:
This section provides tools for leaders to guide themselves and others out of "drama" by focusing on self-reflection and accountability. The goal is to transform staff and families into problem-solvers who ask "How can we?" instead of complaining "Why we can't" by reframing their stories and asking effective, reality-based questions.